Designing decision-support systems for complex, high-stakes products

Hi, I’m Meng — a product designer who builds and scales platform and service systems for decision-critical, trust-sensitive products, driving activation, conversion, retention, and revenue from 0→1 to 1→N.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Sustain Growth Beyond Ads

Explored and validated new monetization paths by reframing ads limitations as a value-based subscription decision, designing clear pricing, plan selection, and management systems at platform scale.

Subscription & Pricing

Platform systems

Growth & Monetization

0→1

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Data product

Ads platform

Ops efficiency

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth systems

Ops efficiency

Behavioral design

0→1 & 1→N

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Behavioral design

Coming Soon

An AI-Assisted Portfolio Experience

Built an AI-powered portfolio chatbot that helps hiring teams quickly understand complex projects through structured, decision-oriented conversations.

Implemented a RAG pipeline (embeddings, reranking, and GPT-based generation), owning end-to-end conversational IA, retrieval optimization, prompt orchestration, and AI UX design.

AI-assisted workflows

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Data product

Ads platform

Ops efficiency

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving scannability and credibility of reading experience, and downstream activation.

Design system

Content & Activation

Designing decision-support systems for complex, high-stakes products

Hi, I’m Meng — a product designer who builds and scales platform and service systems for decision-critical, trust-sensitive products, driving activation, conversion, retention, and revenue from 0→1 to 1→N.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Sustain Growth Beyond Ads

Explored and validated new monetization paths by reframing ads limitations as a value-based subscription decision, designing clear pricing, plan selection, and management systems at platform scale.

Subscription & Pricing

Platform systems

Growth & Monetization

0→1

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Data product

Ads platform

Ops efficiency

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth systems

Ops efficiency

Behavioral design

0→1 & 1→N

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Behavioral design

Coming Soon

An AI-Assisted Portfolio Experience

Built an AI-powered portfolio chatbot that helps hiring teams quickly understand complex projects through structured, decision-oriented conversations.

Implemented a RAG pipeline (embeddings, reranking, and GPT-based generation), owning end-to-end conversational IA, retrieval optimization, prompt orchestration, and AI UX design.

AI-assisted workflows

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Data product

Ads platform

Ops efficiency

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving scannability and credibility of reading experience, and downstream activation.

Design system

Content & Activation

Designing decision-support systems for complex, high-stakes products

Hi, I’m Meng — a product designer who builds and scales platform and service systems for decision-critical, trust-sensitive products, driving activation, conversion, retention, and revenue from 0→1 to 1→N.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Sustain Growth Beyond Ads

Explored and validated new monetization paths by reframing ads limitations as a value-based subscription decision, designing clear pricing, plan selection, and management systems at platform scale.

Subscription & Pricing

Platform systems

Growth & Monetization

0→1

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Data product

Ads platform

Ops efficiency

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth systems

Ops efficiency

Behavioral design

0→1 & 1→N

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Behavioral design

Coming Soon

An AI-Assisted Portfolio Experience

Built an AI-powered portfolio chatbot that helps hiring teams quickly understand complex projects through structured, decision-oriented conversations.

Implemented a RAG pipeline (embeddings, reranking, and GPT-based generation), owning end-to-end conversational IA, retrieval optimization, prompt orchestration, and AI UX design.

AI-assisted workflows

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Data product

Ads platform

Ops efficiency

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving scannability and credibility of reading experience, and downstream activation.

Design system

Content & Activation

Designing decision-support systems for complex, high-stakes products

Hi, I’m Meng — a product designer who builds and scales platform and service systems for decision-critical, trust-sensitive products, driving activation, conversion, retention, and revenue from 0→1 to 1→N.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Sustain Growth Beyond Ads

Explored and validated new monetization paths by reframing ads limitations as a value-based subscription decision, designing clear pricing, plan selection, and management systems at platform scale.

Subscription & Pricing

Platform systems

Growth & Monetization

0→1

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Data product

Ads platform

Ops efficiency

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth systems

Ops efficiency

Behavioral design

0→1 & 1→N

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Behavioral design

Coming Soon

An AI-Assisted Portfolio Experience

Built an AI-powered portfolio chatbot that helps hiring teams quickly understand complex projects through structured, decision-oriented conversations.

Implemented a RAG pipeline (embeddings, reranking, and GPT-based generation), owning end-to-end conversational IA, retrieval optimization, prompt orchestration, and AI UX design.

AI-assisted workflows

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Data product

Ads platform

Ops efficiency

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving scannability and credibility of reading experience, and downstream activation.

Design system

Component library

Activation