Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, product thinking, behavioral design, and privacy & trust.
Download resume
Selected Projects
TikTok New Business Model MVPs: Subscription
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
Growth & Monetization
Behavioral
TikTok Attribution Analytics: From Concept to Launch
Launched ads measurement dashboard with 10 data-heavy features, empowering advertisers with actionable insights to optimize their campaign decision-making.
Data analytics
Adoption & Engagement
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Crafting a Design System for Indeed Career Guide Coming Soon
Redefined the reading experience from 0 to 1, improving branding, scannability, information scent, credibility, and business value.
Ask the chatbot for details
Design system
Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, product thinking, behavioral design, and privacy & trust.
Download resume
Selected Projects
TikTok New Business Model MVPs: Subscription
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
Growth & Monetization
Behavioral
TikTok Attribution Analytics: From Concept to Launch
Launched ads measurement dashboard with 10 data-heavy features, empowering advertisers with actionable insights to optimize their campaign decision-making.
Data analytics
Adoption & Engagement
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Building a Design System for Indeed Career Guide Coming Soon
Redefined the reading experience from 0 to 1, improving branding, scannability, information scent, credibility, and business value.
Ask the chatbot for details
Design system
Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, product thinking, behavioral design, and privacy & trust.
Download resume
Selected Projects
TikTok New Business Model MVPs: Subscription
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
Growth & Monetization
Behavioral
TikTok Attribution Analytics: From Concept to Launch
Launched ads measurement dashboard with 10 data-heavy features, empowering advertisers with actionable insights to optimize their campaign decision-making.
Data analytics
Adoption & Engagement
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Building a Design System for Indeed Career Guide Coming Soon
Redefined the reading experience from 0 to 1, improving branding, scannability, information scent, credibility, and business value.
Ask the chatbot for details
Design system
Designing experiences that accelerate growth and trust
Product designer with expertise in monetization, product-led growth, product thinking, behavioral design, and privacy & trust.
Download resume
Selected Projects
TikTok New Business Model MVPs: Subscription
Pioneered and launched new monetization MVPs, enabling TikTok to diversify revenue streams while enhancing user value.
Growth & Monetization
Value-centric
Scaling Indeed Resume Services Revenue 8X in Year Two
Led the data-driven redesign and from-scratch build of four resume services, improving the end-to-end funnel conversion from 0.5% to 2%.
Growth & Monetization
Behavioral
TikTok Attribution Analytics: From Concept to Launch
Launched ads measurement dashboard with 10 data-heavy features, empowering advertisers with actionable insights to optimize their campaign decision-making.
Data analytics
Adoption & Engagement
Redesigning TikTok Personalized Ads Consent Experience under GDPR
How I led the initiative to balances regulatory compliance with user trust and business needs in a scientific approach.
Trust-led growth
Product thinking
AI Portfolio Chatbot Coming Soon
How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.
Ask the chatbot how I built it
Crafting a Design System for Indeed Career Guide Coming Soon
Redefined the reading experience from 0 to 1, improving branding, scannability, information scent, credibility, and business value.
Ask the chatbot for details
Design system