Designing growth and monetization systems that help people make better decisions at scale

Hi, I’m Meng — a product designer specializing in growth and monetization systems, with a focus on decision enablement and platform-scale design.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Unlock Growth Under Ads Constraints

Built a new monetization path by reframing ads limitations as a value-based subscription decision, enabling sustainable growth beyond ads.

Growth & Monetization

Subscription & Pricing

System-level strategy

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth system

Monetization

0→1 & 1→N

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Measurement & Insights

Decision enablement

0→1

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Growth

Behavioral design

Coming Soon

AI-powered Portfolio Chatbot

How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.

Ask the chatbot how I built it

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Ads platform

Measurement & Insights

Scale & Ops efficiency

Details upon request

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving reading experience and downstream activation.

Design system

Content & Activation

Details upon request

Designing growth and monetization systems that help people make better decisions at scale

Hi, I’m Meng — a product designer specializing in growth and monetization systems, with a focus on decision enablement and platform-scale design.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Unlock Growth Under Ads Constraints

Built a new monetization path by reframing ads limitations as a value-based subscription decision, enabling sustainable growth beyond ads.

Growth & Monetization

Subscription & Pricing

System-level strategy

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth system

Monetization

0→1 & 1→N

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Measurement & Insights

Decision enablement

0→1

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Growth

Behavioral design

Coming Soon

AI-powered Portfolio Chatbot

How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.

Ask the chatbot how I built it

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Ads platform

Measurement & Insights

Scale & Ops efficiency

Details upon request

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving reading experience and downstream activation.

Design system

Content & Activation

Details upon request

Designing growth and monetization systems that help people make better decisions at scale

Hi, I’m Meng — a product designer specializing in growth and monetization systems, with a focus on decision enablement and platform-scale design.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Unlock Growth Under Ads Constraints

Built a new monetization path by reframing ads limitations as a value-based subscription decision, enabling sustainable growth beyond ads.

Growth & Monetization

Subscription & Pricing

System-level strategy

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth system

Monetization

0→1 & 1→N

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Measurement & Insights

Decision enablement

0→1

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Growth

Behavioral design

Coming Soon

AI-powered Portfolio Chatbot

How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.

Ask the chatbot how I built it

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Ads platform

Measurement & Insights

Scale & Ops efficiency

Details upon request

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving reading experience and downstream activation.

Design system

Content & Activation

Details upon request

Designing growth and monetization systems that help people make better decisions at scale

Hi, I’m Meng — a product designer specializing in growth and monetization systems, with a focus on decision enablement and platform-scale design.

Selected Projects

Designing a TikTok Subscription Hybrid Model to Unlock Growth Under Ads Constraints

Built a new monetization path by reframing ads limitations as a value-based subscription decision, enabling sustainable growth beyond ads.

Growth & Monetization

Subscription & Pricing

System-level strategy

0→1

Scaling an Indeed Services Marketplace Through Activation and System Design

Scaled Indeed Resume Services business revenue 8× YoY by improving activation, decision quality, and delivery throughput across a multi-tier offering.

Growth system

Monetization

0→1 & 1→N

Rebuilding TikTok Ads Measurement to Correct Systematic Undervaluation

Designed a new attribution and insights system to make TikTok’s incremental value interpretable, reliable, and actionable for advertisers.

Measurement & Insights

Decision enablement

0→1

Designing a High-Stakes Decision System for TikTok Ads Personalization

Designed a value-based decision system to improve consent outcomes while preserving trust, comprehension, and long-term monetization.

Decision systems

Growth

Behavioral design

Coming Soon

AI-powered Portfolio Chatbot

How I turned my portfolio into a clear, structured, and interactive experience for hiring teams.

Ask the chatbot how I built it

Coming Soon

Scaling TikTok Brand Lift from Internal Tool to Self-Serve Platform

Transformed a manual internal measurement tool into a scalable self-serve ads platform, improving efficiency and revenue adoption.

Ads platform

Measurement & Insights

Scale & Ops efficiency

Details upon request

Coming Soon

Designing a Content Platform System to Drive Engagement and Activation

Built a scalable design system for a high-traffic content platform Indeed Career Guide, improving reading experience and downstream activation.

Design system

Content & Activation

Details upon request